Strategic Marketing of High Technology Products and Innovation

Do you have a new product, concept or innovation and want to enter a high technology or high change market? Do you want to expand internationally? Are you starting a company or line of business and want to focus on the most profitable markets?

You know that while your core product or technology is very important, market leaders usually win on the strength of better business and marketing strategies. 

Identifying and targeting profitable growth opportunities, customer analysis, market segmentation, pricing and branding strategies and the development of sales and distribution channels are the main focus of this program from Robenny - School Of Business.  

How You Will Benefit

• Identify and capture profitable market opportunities
• Achieve tangible and measurable results that impact your bottom line
• Build capabilities around customers and markets
• Create truly sustainable competitive advantage from unique market and customer insights
• Design profitable, rigorous and integrated profit and market focused strategies
• You will learn to systematically analyse how to turn a product into profit, discover Silicon Valley type new products and high tech marketing dynamics and a range of crucial issues.

Who Should Attend

• CEOs of startup and growing companies
• Senior marketing executives
• Product, market or brand managers
• International marketing managers
• Project managers
• Sales managers
• Senior engineers who need to interface with marketing
• Entrepreneurs starting new businesses
• Senior engineers who need to interface with marketing Agenda and Program Director

What You Will Cover 

Day 1

• Identify the most promising customers and markets
• Identify customer needs and value you can deliver
• Decide on the most profitable market to target first
• Make your product easy to buy (in the mind of the customer)
• The technology adoption lifecycle
• Know how your customer wants you to build your product
• Change your business model and strategy to win throughout the lifecycle

Day 2

• Build the right sales and distribution channel
• Build winning partnerships
• Maximise pricing according to customer value
• Build a winning brand and promote new products
• Arm the sales force with winning competitive intelligence and win the contracts